Why It is Important to Update Your Website Often and Regularly.

Using Green Bay Net's content management system to update content (text, images, articles) on your website on a regular basis helps your website become more effective on several levels:

Search Engine Results

A large number of people who visit your site are getting there by clicking on a link from a search engine( google, yahoo, msn ). The search engines base the order of their results on complex computer algorithms that have a number of know factors. One of the largest factors is what information, mainly text, is on your website.

If your website is providing new quality information on a topic someone is looking for with these search engines, you increase your chance of being higher ranked on their results.

Visitor Retention

A great way to allow your website to convert a person who comes across your website to a person who contacts you for services is to have new content. Generally when someone is shopping around for services online they will type some keywords into a search engine and view the first several websites that appear on the list.

Often this person does not immediately make a decision on which of these businesses to move forward with, but comes back to these websites at a later time to make their decision. Having new, relevant content when they return to your site is a great way to convince them your business is their best choice. Some good examples of updated content would be:

• Seasonal lawn care tips for a landscaping company
• New menu items for a restaurant
• Weekly live music schedule for a bar
• Any kind of special or limited time promotion

Traditionally, to have your website updated on a regular basis your company would need to hire a web development firm to make these changes whenever needed. In todays web world your website can be designed so that employees at your business can, with little training, make these updates easily and as often as your business desires. Green Bay Net's content management system will allow you to make use of the full potential of your business website.